‘The Rental’ Preview Event

written by Jasper XIII.VI

ArcLight will be hosting a special one-night pop-up at the Vineland Drive-In on Thursday, June 18th at 8:30 PM. An exclusive advanced screening of The Rental will be held at the event, followed by a conversation with Dave Franco afterwards. Admission will be $55, and you can purchase tickets through Eventbrite.

VARIETY – “It’s an ArcLight one-night pop-up, and we’re really trying to take the best elements of an ArcLight experience and bring that to the Vineland,” says Vincent J. Szwajkowski, chief marketing officer of ArcLight Cinemas and Pacific Theatres, the company that oversees plush indoor experiences in Hollywood and elsewhere and the Vineland, the one surviving outpost from the long-distant days when Pacific was an almost exclusively drive-in chain.

All four screens will be showing Franco’s film, and the Vineland’s normal snack bar will be closed for the event. “We are bringing in ArcLight crew members from our Hollywood location [to serve] complimentary ArcLight caramel corn” as well as standard popcorn, Szwajkowski says. Admission will be $55 a carload instead of the drive-in’s usual per-person pricing, which could lead to a resumption of the car trunk-stuffing of old, or at least some very crammed SUVs. With the snack bar closed and only the free popcorn being served, “for the first time ever, ArcLight is breaking its rules and allowing outside food and beverage brought in,” waiving all prior anti-In-‘n’-Out rules.

“Actually,” he says, “we were actually planning on doing an ArcLight one-night pop-up where we were going to show an older film. But as we started to have conversations with IFC, they graciously agreed to partner with us on this pop-up and give us the advance screenings for ‘The Rental.’ And the best part about that for us is being able to have the Q&A, which is so quintessential a part of the ArcLight experience. So we’re really excited to have pivoted from doing something that was more of a retrospective night to a more kind of in-the-moment, advanced screening version.


2020 June 13 Latest News The Rental

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