In honor of the elaborate, dazzling heists executed by a super-team of the world’s greatest illusionists, Summit Entertainment announces the NOW YOU SEE ME “Diamond Heist Challenge.”
In this magical challenge, all thirteen diamond playing cards – from the Ace through the King – have been hidden in various places online, from various websites to social media platforms, even in the New York Times crossword puzzle from Friday, May 3 (your first hint!). Like the characters in the film, players will have to look closely to uncover the mystery. Discover the hidden diamonds and join the ranks of the world’s greatest illusionists!
Once each of the thirteen diamond playing cards are found, participants can unlock exclusive video content featuring the stars of NOW YOU SEE ME utilizing Blippar, the image-recognition phone app. Each of the thirteen images, when Blipped, will unveil a unique video.
Here is how to Blipp:
1) Download the free Blippar app from the iTunes App Store or Google Play.
2) Open the app, point your phone at the image and have it fill your screen.
3) Watch the image come to life and view the exclusive video.
Participants can find a list of clues here: http://nowyouseememovie.com/DiamondHeistChallenge
To get you on your feet, here are three images we have come across so far so ‘blip’ away! (Click to enlarge)